Sony YAY! is India’s first and only kids’ entertainment channel with four original desi shows. Through these shows kids will get to experience a masti bhara adventure. Kids are engrossed in their school life so much that they want their break time to be awesome. Well, presenting Sony YAY!, a go-to channel for dhamaal, masti and craziness. “Yay!” is how today’s kids show their happiness. It is an expression of their celebrations, surprises and playful experiences. So, everybody in the house, put your fist up in the air and say YAY!
The channel’s aim is to woo kids to bring more happiness in their lives. And the best way to make that happen is through humour and entertainment right? That is exactly what you will find at Sony YAY! The shows featured on the channel have everything that will make you feel happy. It has humour, action, emotion, adventure, friendships, entertainment and what not! Shows that kids get to enjoy on Sony YAY! are Guru Aur Bhole, Sab Jholmaal Hai, Prince Jai Aur Dumdaar Viru and Paap-o-meter. Don’t understand Hindi? You don’t have to worry. Sony YAY! is also available in Telugu and Tamil.
Sony Pictures Networks India (SPNI), is a leading television network in India. It comprises of Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, a second Hindi movie channel showcasing great Indian Cinema; SAB, a family comedy entertainment channel; PIX, the English movie channel; AXN, the leader amongst English Entertainment Channels; AATH, the Bangla movie channel, MIX a refreshing Hindi music channel; SIX, India’s Premier Sports Entertainment Channel and LIV - the Digital Entertainment Channel. The list doesn’t end here. There is SPN Productions, the company’s venture into film production; Le Plex HD, the premium Hollywood movie channel; Rox HD, a true blue destination for Hindi music; Sony ESPN, Indian sports channel and TEN Sports, leading sports channel of India. All this has been achieved over the past 21 years and the network stands strong striving to Go Beyond the established each day.